Moneta


Moneta ('money') is the personification of the original mint of ancient Rome. According to tradition, the title Juno Moneta derives from the Latin word moneo = to warn or to foresee. Livy has its origin in the events of c. 386 BC, when the noisy warnings of the sacred geese of Juno, patroness of Rome, allegedly saved the Romans from invasion by the Gauls.

Due to the proximity of a mint on the Capitoline hill near the temple erected in her honour, the title Moneta was eventually associated with money. Moneyers sometimes displayed the bust of Moneta with the legend MONETA as obverse type.


The personification of Moneta on the reverse appears frequently from 81 BC (the reign of Domitian) onwards.

Reverse types portray her usually in a standing position, less often seated. She holds a scale to symbolise fair measure, and cornucopiae to indicate abundance.

Sometimes she is also shown standing next to a stack of coins or metal placed at her feet.
Juno Moneta, AE as of Domitian

Depictions of three Monetae, each standing next to a pile of metal, or coins heaped in a small triangle, respectively representing gold; silver and bronze, appear on coins and medallions from the time of Commodus onwards.

Amid great political upheaval the later Caesars often displayed the legend AEQVITAS AVGVSTI - an allusion to the personification Aequitas (whose attributes scales, cornucopiae, and sceptre are similar to those of Moneta) with these three figures as a measure to strengthen the public perception of a strong Roman monetary system.


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