Fulu
Netswera
The
development of an instrument to determine the perceptions of Gauteng
small business operators of their support system.
The study has two main aims, first, the development
and validation of a survey questionnaire in the field of small business
support; second the determination of Gauteng small business operators'
perceptions about their small business support.
The importance of studying small businesses and small
business support systems is realised through the background and literature
of this study which suggests an enormous contribution of the small
business industry towards the South African Gross Domestic Product
(GDP) and towards the eradication of unemployment.
The following research methodologies were used in
achieving the above objectives: An exploratory descriptive survey
was used. The purpose of the exploration was to gain new insight into
the relatively unknown research area of instrument development in
the areas of small business support. A probability sampling method,
that is a systematic random sampling, was used in the selection of
60 participants who are small business operators. Sampling was done
from a population frame presented in a directory of small businesses
registered with the Gauteng Chamber of Businesses.
Data collection was done through face-to-face interviews
using the developed survey instrument. The developed instrument was
intended to collect the following type of data: demographic data,
data on small business activities and Likert scale data on small business
support.
The validation of the questionnaire items presented
in the Likert scale format was done using factor analysis, a statistical
procedure for synthesising large amounts of data. The results of the
factor analysis scale revealed that finance and accessibility of information
are the most important factors of small business support systems.
Questionnaire validation through the use of factor analysis acknowledged
the limitation of using a small sample, which renders factor analysis
results not fully reliable.
The determination of small business operators' perceptions
on the importance of different support systems was done using Thurstone's
Law of Comparative Judgement. The results of the Thurstone comparison
are that access to information, training and skills development, are
the most important support systems listed by the respondents.
Findings on the majority of respondents about business
activities are:
· they sell their products in the local markets, were started
before 1983, started their businesses with the intention of becoming
their own bosses.
· they operate within the inner cities and employ 1 to 49 employees.
· they have not been trained on how to operate a small business
but also do not think that training would enhance their managerial
performance.
The main substantive findings of perceptions by the majority of operators
about small business support are that:
· they favour in-service/on hands training and business partnerships.
· believe that finance is the biggest problem facing small
businesses.
· view most financial institutions as unsympathetic towards
their needs.
· consider independence as one of the most important activities
within businesses.
· view product marketing as beneficial, but consider advertising
media costly.
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